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Dodge Highlights Performance Models in Epic New “Predators” Ad
Jul 06, 2015 - 6:40 PM - by Administrator


With all the drama and high production value of one of the brand’s Super Bowl ads, FCA’s Dodge division has launched new commercials that put the focus squarely on performance.

In new 90- and 30-second spots that will air on the big and small screen the “Predators” ads are designed to push a clear message of performance.


“The Challenger and Charger Hellcats and Dodge Viper are halo vehicles – they make bold statements about the attitude and personality of the full Dodge lineup,” said Olivier Francois, Chief Marketing Officer for Fiat Chrysler Automobiles. “The high-energy driving and aggressively shot images in ‘Predators,’ matched with a haunting soundtrack, leave little doubt in anyone’s mind that Dodge is America’s mainstream performance brand.”

Highlighting the 206 mph flagship Viper GTS supercar as well as the new and outrageously powerful 707 hp Charger and Challenger Hellcat models, the ad opens to sinister shots with a voice over that says, “We don’t have to worry about predators like our ancestors did. No sabre-tooth tigers stalking from the brush. . . no dire wolves circulating the camp.”

Then the cars take center stage to the dramatic sounds of the ‘80s classic “In the air Tonight,” before the voice over continues, “There are no more monsters to fear, so we have to build our own.”

Shot in Miami using drones, a helicopter and even another Hellcat model as a camera car, the 90-second ad will first air in select movie theaters starting July 3rd with the 30 second spot starting July 5th on major networks including A&E, Bravo, Discovery, Velocity, TBS, TNT and National Geographic. The ad will also run in Times Square on Monday, July 6th and during the Major League Baseball All-Star Game on Fox on Tuesday, July 14th.

“We don’t build Hellcats or Vipers for high volume, we build them as brand positioning statements,” said Tim Kuniskis, President and CEO of the Dodge and SRT performance brands. “These vehicles may be a small percentage of our overall sales but they send a very strong message about the brand personality and attitude.”
0 Replies | 9 Views
Automatic transmission flaws
Jul 05, 2015 - 12:36 AM - by EdyFknRosalini
has anyone had any issues with their automatics?

While on the tollway, I had my foot on the gas and all of a sudden I lose power. The engine was still on, but it wouldn't pass 1,500 rpms and the transmission would not engage at all. no d, no r, and I put it in sport while going though every gear.
I ended up getting towed to the nearest Ford dealer. She's been there since Thursday afternoon, without and news on it.
Attached Files
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0 Replies | 26 Views
2015 Ford Mustang GT Convertible Review
Jun 24, 2015 - 10:14 AM - by AutoGuide.com

Quote:
In the car world of weaponry, something like a McLaren can be compared to a scalpel: It’s delicate, precise, and requires a steady, educated hand to wield. On the complete other side of the spectrum, you have the Ford Mustang GT, which is more like a chainsaw: It’s loud, brash, kind of violent and can be operated by any ham-fisted dude bro worth his weight in energy drinks.

And this is what makes the Ford Mustang so likeable. You can just charge into any hardware store and buy a chainsaw. I don’t really know where you would get a scalpel. The Mustang has been so wildly successful over its 50-year lifetime because it’s so accessible: You don’t need to be on a doctor’s salary to own one, you don’t need to have any advanced driving lessons to really enjoy it, and, because it is so down to earth, you can drive it without having people think you’re a snob.

Also, everyone knows what a Mustang is, even your dear Aunt Esther who knows nothing about cars. There are certain perks to driving an icon. Instant recognition is one of them.
Read more about the 2015 Ford Mustang GT Convertible Review at AutoGuide.com.
0 Replies | 58 Views
Top 10 Father’s Day Gift Ideas
Jun 18, 2015 - 10:08 AM - by AutoGuide.com

Quote:
Father's day is almost here and there’s no reason to panic about what to get your dad, because we have an excellent collection of car related Father’s Day gift ideas all at various price points.
See the Top 10 Father’s Day Gift Ideas at AutoGuide.com.
0 Replies | 71 Views
Everything You Ever Wanted to Know About the Shelby GT350 Mustang’s Engine
Jun 03, 2015 - 11:08 AM - by AutoGuide.com



Quote:
'My job is horsepower,' said Adam Christian, engine performance technical expert at Ford. And one glance at the numbers – 102 ponies per liter in particular – and it’s clear he and his team deserve a raise.

Christian is one of many proud parents that helped deliver the new 5.2-liter V8 that will be found under the hoods of Shelby GT350 Mustangs. This exciting powerplant delivers a breathtaking 526 hp, 429 lb-ft of torque and a redline north of eight grand; if you’re wondering, fuel cutoff is 8,250 RPM. 'It’s absolutely a high-water mark for us,' he said, and the work it took to deliver these torrid figures is as extensive as it is impressive.
Read more about Everything You Ever Wanted to Know About the Shelby GT350 Mustang’s Engine at AutoGuide.com.
0 Replies | 172 Views
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