a Hesitant Ford
Bill Ford Jr. on Fords rockstar stats right now:
“I think as soon as you declare yourself something, the world changes and you’re no longer what you just declared yourself, all I can say is we’ve got a really good plan; so far we’re executing really well against it, and if we continue to do that, I really love where we’re headed.”
I think Ford is right to be hesitant. Just look at Honda, once they were unstoppable, but now Korean and American car companies are taking their market. Almost everything Ford has touched recently has turned to gold. Case and point, Ford Mustang. The buildup to the S550 has been a perfect tease filled with wild speculation like a race in bad weather.
Ford has also built a consistent design language that threads through the lineup like a golden lifeline of prosperity...