Ford rethinking vehicle launch strategy - 2015 Ford Mustang S550 Forum
 
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post #1 of 5 Old 05-24-2013, 08:57 AM Thread Starter
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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.

It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.
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post #2 of 5 Old 05-30-2013, 03:27 PM
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The engine fores from the Escape and Fusions were insane, can you imagine buying a brand new vehicle for it to spontaneously catch on fire. Not only was it dangerous but totally uncalled for. I would hate for something like that to happen with the release of the new mustang.
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post #3 of 5 Old 05-30-2013, 03:30 PM
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That might have been a case of rushing the release and pressure to the line caused things to be left out and attention diverted. That is my guess. since there has been rumors of the 50th anniversary release date, again there will be a rush to meet that date.
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post #4 of 5 Old 05-30-2013, 03:37 PM
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Quote:
Originally Posted by 5Trickpony View Post
The engine fores from the Escape and Fusions were insane, can you imagine buying a brand new vehicle for it to spontaneously catch on fire. Not only was it dangerous but totally uncalled for. I would hate for something like that to happen with the release of the new mustang.
Ford is working on those issues with the Escape, it was a vehicle in it's first year of production so hopefully all those issues get worked out in time for the 2015 Mustang, if the mustang has similar problems it will be really bad, especially seeing how big of a deal the new Mustang is for Ford.
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post #5 of 5 Old 06-03-2013, 01:15 PM
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i hope they work on safety cause new fords don't tend to do well in front end overlap test, they fail by a lot, enough that you wouldn't want to buy a ford vehicle unless you really love it.



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